Are You Being Charged More Than Other Shoppers for Online Purchases?

From Future Brief:

Most Amer­i­can con­sumers don’t real­ize Inter­net mer­chants and even tra­di­tion­al retail­ers some­times charge dif­fer­ent prices to dif­fer­ent cus­tomers for the same prod­ucts, accord­ing to a new sur­vey. The study, “Open to Exploita­tion,” found near­ly two-thirds of adult Inter­net users believed incor­rect­ly it was ille­gal to charge dif­fer­ent peo­ple dif­fer­ent prices, a prac­tice retail­ers call ‘price cus­tomiza­tion.’ More than two-thirds of peo­ple sur­veyed also said they believed online trav­el sites are required by law to offer the low­est air­line prices pos­si­ble. The study, expect­ed to be released Wednes­day by the Annen­berg Pub­lic Pol­i­cy Cen­ter of the Uni­ver­si­ty of Penn­syl­va­nia, is the lat­est to cast doubt on the notion of sophis­ti­cat­ed con­sumers in the dig­i­tal age. Learn more at

Cyn is Rick's wife, Katie's Mom, and Esther & Oliver's Mémé. She's also a professional geek, avid reader, fledgling coder, enthusiastic gamer (TTRPGs), occasional singer, and devoted stitcher.
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