Are You Being Charged More Than Other Shoppers for Online Purchases?

From Future Brief:

Most Amer­i­can con­sumers don’t real­ize Inter­net mer­chants and even tra­di­tion­al retail­ers some­times charge dif­fer­ent prices to dif­fer­ent cus­tomers for the same prod­ucts, accord­ing to a new sur­vey. The study, “Open to Exploita­tion,” found near­ly two-thirds of adult Inter­net users believed incor­rect­ly it was ille­gal to charge dif­fer­ent peo­ple dif­fer­ent prices, a prac­tice retail­ers call ‘price cus­tomiza­tion.’ More than two-thirds of peo­ple sur­veyed also said they believed online trav­el sites are required by law to offer the low­est air­line prices pos­si­ble. The study, expect­ed to be released Wednes­day by the Annen­berg Pub­lic Pol­i­cy Cen­ter of the Uni­ver­si­ty of Penn­syl­va­nia, is the lat­est to cast doubt on the notion of sophis­ti­cat­ed con­sumers in the dig­i­tal age. Learn more at CNN.com.

Cyn is Rick's wife, Katie's Mom, and Esther & Oliver's Mémé. She's also a professional geek, avid reader, fledgling coder, enthusiastic gamer (TTRPGs), occasional singer, and devoted stitcher.
Posts created 4259

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top