That’s a Bit Much

And I thought our cat is spoiled!

CAT TV

Meow Mix Co., whose mis­sion is “keep­ing cats hap­py,” says it plans to launch Meow TV, the first tele­vi­sion pro­gram­ming tar­get­ed specif­i­cal­ly at cats. 

The idea was born out of recent research by cat lovers reveal­ing that cats enjoy watch­ing tele­vi­sion, and The Meow Mix Co.‘s desire to bridge the com­mu­ni­ca­tion gap between cats and “their” people.

The pro­gram is sched­uled to launch this fall and is kick­ing off with the Meow TV Tour, a quest for two human voic­es, one adult and one child.

“Accord­ing to recent stud­ies, 22 per­cent of pet own­ers watch TV shows they know their pets enjoy,” says Richard Thomp­son, chief exec­u­tive offi­cer of Meow Mix. 

The Meow TV half-hour spe­cial will fea­ture the new­ly cho­sen voic­es along with visu­als appeal­ing to cats, such as birds, mice, and bounc­ing balls, as well as fun and enter­tain­ing infor­ma­tion about cats for people.