The site my school project team is redesigning is at
http://www.spsu.edu/htc/WritingCorner/index.htm. Since the original designer didn’t bother with any useful meta tags, I doubt you’ll find it in any web search. The professor wants it to come up when people search for “composition programs.”
So—if you saw this site when doing such a search, what would you think? Would you spend any time there? Do you see anything useful there? What kind of impression would you get of the school from this site? What would make it more useful or attractive to you?