Buycott Day

She Stops Shopping to Change the World
Tuesday, October 19

What If women shut their purses and didn’t shop for a day, would the economy suffer? The idea gets tested on October 19 by 85 Broads, a networking group founded in 1999 by Janet Hanson, who worked for Goldman Sachs — headquartered at 85 Broad St., in New York City.

Business Week has recently learned that 85 Broads is asking its 4,000-plus members in 450 companies, colleges, and schools not to spend that day, and hope they spread the word. Hanson says the “buycott” will show the gap between women’s purchasing power and our underrepresentation in boardrooms and executive suites. Women control $3.3 trillion in yearly consumer
spending — 44 percent of national spending — a sum that isn’t just symbolic. According to Business Week, the U.S. economy has become increasingly female-driven. In fact, women in the U.S. control $3.3 TRILLION in annual consumer spending; make 62 percent of all car purchases; take more than 50 percent of all business trips; and control over 50 percent of the personal wealth in this country?

Mark your calendars and tell your friends!