Buycott Day

She Stops Shop­ping to Change the World
Tues­day, Octo­ber 19

What If women shut their purs­es and did­n’t shop for a day, would the econ­o­my suf­fer? The idea gets test­ed on Octo­ber 19 by 85 Broads, a net­work­ing group found­ed in 1999 by Janet Han­son, who worked for Gold­man Sachs — head­quar­tered at 85 Broad St., in New York City.

Busi­ness Week has recent­ly learned that 85 Broads is ask­ing its 4,000-plus mem­bers in 450 com­pa­nies, col­leges, and schools not to spend that day, and hope they spread the word. Han­son says the “buy­cott” will show the gap between wom­en’s pur­chas­ing pow­er and our under­rep­re­sen­ta­tion in board­rooms and exec­u­tive suites. Women con­trol $3.3 tril­lion in year­ly consumer
spend­ing — 44 per­cent of nation­al spend­ing — a sum that isn’t just sym­bol­ic. Accord­ing to Busi­ness Week, the U.S. econ­o­my has become increas­ing­ly female-dri­ven. In fact, women in the U.S. con­trol $3.3 TRILLION in annu­al con­sumer spend­ing; make 62 per­cent of all car pur­chas­es; take more than 50 per­cent of all busi­ness trips; and con­trol over 50 per­cent of the per­son­al wealth in this country?

Mark your cal­en­dars and tell your friends!

Cyn is a proud Mommy & Mémé, professional geek, avid reader, fledgling coder, enthusiastic gamer (TTRPGs), occasional singer, and devoted stitcher.
Posts created 4241

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top