Categories

A sample text widget

Etiam pulvinar consectetur dolor sed malesuada. Ut convallis euismod dolor nec pretium. Nunc ut tristique massa.

Nam sodales mi vitae dolor ullamcorper et vulputate enim accumsan. Morbi orci magna, tincidunt vitae molestie nec, molestie at mi. Nulla nulla lorem, suscipit in posuere in, interdum non magna.

TotD: Tipping Points

From The Tip­ping Point by Mal­colm Glad­well:
The Tipping Point

We are actu­al­ly pow­er­ful­ly influ­enced by our sur­round­ings, our imme­di­ate con­text, and the per­son­al­i­ties of those around us. Tak­ing the graf­fi­ti off the walls of New York’s sub­ways turned New York­ers into bet­ter cit­i­zens. Telling sem­i­nar­i­ans to hur­ry turned them into bad cit­i­zens. The sui­cide of a charis­mat­ic young Microne­sian set off an epi­dem­ic of sui­cides that last­ed for a decade. Putting a lit­tle gold box in the cor­ner of a Colum­bia Record Club adver­tise­ment sud­den­ly made record buy­ing by mail seem irre­sistible. To look close­ly at com­plex behav­iors like smok­ing or sui­cide or crime is to appre­ci­ate how sug­gestible we are in the face of what we see and hear, and how acute­ly sen­si­tive we are to even the small­est details of every­day life. That’s why social change is so volatile and so often inex­plic­a­ble, because it is the nature of all of us to be volatile and inex­plic­a­ble.

But if there is dif­fi­cul­ty and volatil­i­ty in the world of the Tip­ping Point, there is a large mea­sure of hope­ful­ness as well. Mere­ly by manip­u­lat­ing the size of a group, we can dra­mat­i­cal­ly improve its recep­tiv­i­ty to new ideas. By tin­ker­ing with the pre­sen­ta­tion of infor­ma­tion, we can sig­nif­i­cant­ly improve its stick­i­ness. Sim­ply by find­ing and reach­ing those few spe­cial peo­ple who hold so much social pow­er, we can shape the course of social epi­demics. In the end, Tip­ping Points are a reaf­fir­ma­tion of the poten­tial for change and the pow­er of intel­li­gent action. Look at the world around you. It may seem like an immov­able, implaca­ble place. It is not. With the slight­est push–in just the right place–it can be tipped.

Comments are closed.