TV Commercials?

Plinky asked, “Com­mer­cials these days: Most­ly enter­tain­ing, or most­ly annoy­ing?”

Emp­ty adver­tis­ing sig­nage

How would I know? Seri­ous­ly, who watch­es com­mer­cials? Most of what I watch is online, and I don’t pay atten­tion to the ads or they’ve been edit­ed out. If I’m with my daugh­ter she has some ser­vice that lets her even pause live tele­vi­sion for a bit, then fast-for­ward through the com­mer­cials. Oth­er­wise, ad time is a good time for read­ing or get­ting up for a stretch.

I real­ize that some peo­ple con­sid­er com­mer­cials to be enter­tain­ing enough that I’m told they watch the Super Bowl just for the new ones that are launched then. I’ve nev­er been that bored. There’s always some­thing to read, sing, play, stitch, or learn with­out seek­ing out adver­tis­ing!

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Packaging Boyhood

From the lat­est Dads & Daugh­ters newslet­ter:

Our friend Dr. Mark Tap­pan is co-author­ing a book, to be called “Pack­ag­ing Boy­hood” about mar­ket­ing to our sons. The book aims to “scru­ti­nize the world of boy pow­er, and the ways media and mar­keters’ stereo­types about how to be a man reach way down into the lives and enter­tain­ment of younger and younger boys.” Mark is writ­ing it along with Dr. Lyn Mikel Brown and Dr. Sharon Lamb, co-authors of the 2006 book Pack­ag­ing Girl­hood: Res­cu­ing Our Daugh­ters from Mar­keters’ Schemes.

To gath­er data for “Pack­ag­ing Boy­hood,” these pre­em­i­nent schol­ars on the role of gen­der in the emo­tion­al, psy­cho­log­i­cal and cul­tur­al devel­op­ment of our chil­dren put togeth­er a very inter­est­ing online sur­vey at www.packagingboyhood.com. Par­tic­i­pa­tion by dads and/or their sons will be worth­while.

Dads & Daugh­ters is a great resource for par­ents, edu­ca­tors, or any­one else who cares about chil­dren. This is the first time I’ve seen them post some­thing son-spe­cif­ic, but much of their mate­r­i­al is impor­tant regard­less of the gen­der of your child(ren). Maybe well see a Dads & Sons before long, or some­thing sim­i­lar.

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